The Pureple Concept

Pureple is designed to help you carefully curate your wardrobe so you can look effortlessly chic everyday. We want you to get the most out of what you already have in your closet and to choose new pieces that will integrate well into your wardrobe as a whole. A little organization can go a long way when it comes to getting dressed. Mixing and matching what you own, comparing new purchases to what have in your closet, planning the outfits you'll wear on vacation, and saving all your favorite style inspirations in one place will all help you develop your personal style. This was the basic idea behind the original version of pureple.

Using Pureple Everyday

You want to wear a specific top but don't know what to wear it with.

You just had a great outfit idea, but you're still in the subway going home from work.

You're going to a black-tie wedding and want to buy a new pair of heels.

You're going on a business trip but don't have time to go home and tear your closet apart looking for outfits that are good to wear.

You want to update your wardrobe, but you want to make sure you buy pieces that count.

You want to get professional advice with your closet.

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